Group costs (guides, vehicles, transfers) spread across more people, so the per-person price falls as the group grows. Same services, same markup.
| Travellers | Net per person | Price per person | Trip total | Profit |
|---|---|---|---|---|
| 2 | €1,458.00 | €1,822.50 | €3,645.00 | €729.00 |
| 4 | €1,093.00 | €1,366.25 | €5,465.00 | €1,093.00 |
| 6 | €971.33 | €1,214.17 | €7,285.00 | €1,457.00 |
| 8 | €910.50 | €1,138.13 | €9,105.00 | €1,821.00 |
| 10 | €874.00 | €1,092.50 | €10,925.00 | €2,185.00 |
| 12 | €849.67 | €1,062.08 | €12,745.00 | €2,549.00 |
| 16 | €819.25 | €1,024.06 | €16,385.00 | €3,277.00 |
| 20 | €801.00 | €1,001.25 | €20,025.00 | €4,005.00 |
A 25.0% markup gives a 20.0% margin.
A 25.0% margin needs a 33.3% markup.
Tour pricing is harder than retail pricing because costs come in different shapes. A museum ticket is paid per person. A private guide or a minibus is paid once, whoever turns up. Hotel rooms are paid per room, so two travellers sharing cost the same as one travelling alone. The calculator keeps those separate:
The total is your net cost. Your profit is then added in one of two ways: a markup on cost (price = cost × (1 + markup)) or a margin on the selling price (price = cost ÷ (1 − margin)). VAT is added on top, optional rounding gives you a clean per-person figure, and card fees are taken off the profit — because they come out of your pocket, not the client’s.
The table under the calculator re-prices the same trip for 2 to 20 travellers. It answers two questions operators ask constantly: what is the per-person price if two more people join, and what is the smallest group that still makes the trip worth running? If your profit at four travellers is thin, that is your minimum group size.
For the full method — contingency, currency buffers, single supplements and how to present the final price — read how to price a tour package. For the maths behind the two pricing modes, see markup vs margin for tour operators.
When you are pricing real trips every day, a calculator stops being enough: you want the price to live with the itinerary, update when a hotel changes, and go to the client as a branded proposal. That is what the Deer Track itinerary builder does.
Add up every supplier cost for the whole group — per-person items multiplied by the number of travellers, group items (guides, vehicles, transfers) once, and rooms by the number of rooms. Then apply your markup (cost × (1 + markup)) or margin (cost ÷ (1 − margin)), add VAT or sales tax where it applies, and divide by the number of travellers for the price per person.
Markup is profit as a percentage of your cost; margin is profit as a percentage of the selling price. A 25% markup gives a 20% margin, and a 25% margin needs a 33.3% markup. The calculator works in either mode and shows both figures for every trip.
Group costs such as a private guide, a vehicle or a transfer are paid once and shared between everyone travelling. The more travellers, the smaller each person's share, so the per-person price falls as the group grows. The group-size table shows this for 2 to 20 travellers.
Choose 'Per room (2 sharing)' and enter the nightly room rate and number of nights. The calculator books one room for every two travellers, rounding up — so 5 travellers need 3 rooms. For single rooms, add a separate per-person line for the single supplement.
No. Markup and margin are calculated on prices excluding VAT. The calculator adds VAT on top of the selling price. Many EU and UK tour operators use a special margin scheme (TOMS) where VAT is due on the margin instead — if that applies to you, set VAT to 0% here and check the treatment with your accountant.
No. The calculator runs entirely in your browser. Nothing you type is stored or sent to us.
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