Deer Track
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Getting started with Deer Track

Updated July 25, 2026

Deer Track is one studio for the whole job: build a trip in the Builder, price it, send the client a branded itinerary, and get paid — with a sales pipeline and a light CRM keeping every deal and contact in one place. This is a quick tour so you know where everything lives.

Find your way around

The bar across the top is your main navigation. The five everyday tabs are Dashboard, Builder, Contacts, Opportunities and Trips. Everything else lives under More — Reports, Providers, Templates, Logistics, Invoices, Team and Help. On the right are search, the settings gear, your avatar, and the light/dark toggle.

Screenshot 1The top navigation bar with the More dropdown open, so all items are visible: Dashboard, Builder, Contacts, Opportunities, Trips, and under More — Reports, Providers, Templates, Logistics, Invoices, Team, Help. Include the New Opportunity button and settings gear on the right.

The dashboard

The dashboard is your sales home. The middle of it is the pipeline — a board of deals in columns (Proposal, Reviewing, In work, Booked, and a Closed lost archive). You drag a card between columns to move a deal along. Above it, a Needs attention row flags things like stale deals or an upcoming occasion, and below it are your open tasks and recent activity.

Screenshot 2The full Dashboard: the four stat tiles at the top (Outstanding, Opportunities, Trips, In Logistics), the Needs attention chips, and the Opportunities Pipeline board with a few deal cards in the Proposal / Reviewing / Booked columns.

Set your branding first

Do this once, before anything goes to a client. Open the settings gear → the Branding card. Add your logo, company name, contact details and default currency — they appear automatically on every client itinerary, so you never have to re-add them per trip.

Screenshot 3The Operator Branding panel open, with a logo uploaded and the Company Name, Website, Email, Phone and Default Currency fields filled in.

The setup checklist

A brand-new workspace shows a short setup checklist on the dashboard — load a starter catalog, add your first contact, build your first trip, add your branding, invite your team, connect your email, connect live hotel rates, and connect Stripe. Work through it and you’re fully set up. Most of those steps have their own guide in this help center.

Screenshot 4The new-workspace onboarding panel on the dashboard — the 'Welcome to Deer Track' hero and the Setup checklist with its steps and progress (e.g. '2 of 8 done').

What to do next

Two things make everything else easier: import your data (contacts and catalog) and set up your service library. Then head to the Builder to make your first trip.

Common first questions

Do I need to install anything? No — Deer Track runs in your browser.

Who can do what? Owners and managers see everything. Agents work the pipeline and Builder; Logistics users work the booking board. A few actions — connecting Stripe or inviting teammates — are owner/manager only.

Can I bring my existing data? Yes — contacts, providers and rate files can be imported, and our team helps move you over from another tool.

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